Latest News and Insights from the Marketing World

Quick 30-minute website audit checklist for improving SEO and user experience.

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By Lumos Marketing
August 4, 2025

How to Audit Your Own Website in 30 Minutes

A quick, beginner-friendly checklist to help you find and fix the most common website issues—without needing a developer.Your website might look good—but is it performing the way it should? A slow site, poor mobile...

Informative graphic explaining what a landing page is for digital marketing success.

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By Lumos Marketing
July 28, 2025

What Is a Landing Page & Why Does It Matter in 2025

If you’re running ads, offering a lead magnet, or promoting a campaign, you need a landing page—not just a homepage. This blog explains what a landing page is, how it’s different from other pages,...

Illustration of a smartphone with a purple megaphone and gear, featuring text "Best Freeeee Marketing Tooools" by LumoS Marketing, symbolizing free marketing resources.

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By Lumos Marketing
July 21, 2025

Best Free Marketing Tools for Small Businesses in 2025

Marketing doesn’t have to be expensive. In fact, some of the most powerful tools out there won’t cost you a penny. This blog breaks down our top free tools for marketing your business in...

Professional email marketing setup with laptop and marketing materials on display.

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By Lumos Marketing
July 14, 2025

How to Optimise Your Website for Leads in 2025

Your website shouldn’t just look nice—it should win you new business. In this blog, we’ll show you how to optimise your homepage and key pages to generate more leads without redesigning your entire site....

Flowchart showing 3 types of marketing funnels for small businesses

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By Lumos Marketing
July 7, 2025

3 Proven Marketing Funnels That Work for Small Businesses in 2025

Not sure how to turn website visitors into paying customers? You need a marketing funnel—and not the kind reserved for big-budget brands. In this blog, we’ll break down 3 proven, easy-to-implement marketing funnels that...

Diy website vs professional with background of office workers

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By Lumos Marketing
June 30, 2025

DIY Website vs Professional – Which is Right for You in 2025

Your complete guide to building a startup website the smart way—on your own or with expert help.If you're a new business owner deciding between building your own website or hiring someone to do it...

The True Cost of a Startup Website in 2025

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By Lumos Marketing
June 23, 2025

The True Cost of a Startup Website in 2025

A no-fluff breakdown of how much you’ll actually spend launching your business website this year.If you're launching a startup in 2025, your website will be one of your biggest early investments. But how much...

Top 5 website mistakes startups mare banner

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By Lumos Marketing
June 16, 2025

Top 5 Website Mistakes Startups Make (And How to Fix Them)

If your website isn’t converting, chances are you’re making at least one of these.A website can be your startup’s biggest asset—or its biggest weakness. In this guide, we break down the five most common...

Bold graphic emphasizing the necessity of a website for startups before launch.

Blog

By Lumos Marketing
June 11, 2025

Why Every Startup Needs a Website Before Running Ads

Why You Shouldn't Advertise Without a Website Digital ads can be a game-changer. But only if they lead somewhere useful.Without a website, your startup has no base to:Build credibilityCommunicate key info clearlyConvert traffic into...

Step-by-step guide to clear cache in WordPress for improved site speed.

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By Lumos Marketing
June 5, 2025

How to Purge or Clear Cache in WordPress (Step-by-Step Guide)

Seeing old content after updating your site? You just need to clear the cache.To fix it, whether you're using a plugin or managing it manually, learning how to clear cache in WordPress can instantly...

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