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Flowchart showing 3 types of marketing funnels for small businesses

Blog

By Lumos Marketing
July 7, 2025

3 Proven Marketing Funnels That Work for Small Businesses in 2025

Not sure how to turn website visitors into paying customers? You need a marketing funnel—and not the kind reserved for big-budget brands. In this blog, we’ll break down 3 proven, easy-to-implement marketing funnels that...

Diy website vs professional with background of office workers

Blog

By Lumos Marketing
June 30, 2025

DIY Website vs Professional – Which is Right for You in 2025

Your complete guide to building a startup website the smart way—on your own or with expert help.If you're a new business owner deciding between building your own website or hiring someone to do it...

The True Cost of a Startup Website in 2025

Blog

By Lumos Marketing
June 23, 2025

The True Cost of a Startup Website in 2025

A no-fluff breakdown of how much you’ll actually spend launching your business website this year.If you're launching a startup in 2025, your website will be one of your biggest early investments. But how much...

Top 5 website mistakes startups mare banner

Blog

By Lumos Marketing
June 16, 2025

Top 5 Website Mistakes Startups Make (And How to Fix Them)

If your website isn’t converting, chances are you’re making at least one of these.A website can be your startup’s biggest asset—or its biggest weakness. In this guide, we break down the five most common...

Bold graphic emphasizing the necessity of a website for startups before launch.

Blog

By Lumos Marketing
June 11, 2025

Why Every Startup Needs a Website Before Running Ads

Why You Shouldn't Advertise Without a Website Digital ads can be a game-changer. But only if they lead somewhere useful.Without a website, your startup has no base to:Build credibilityCommunicate key info clearlyConvert traffic into...

Step-by-step guide on clearing cache on WordPress for improved site speed.

Blog

By Lumos Marketing
June 5, 2025

How to Clear Cache on WordPress: A Complete Guide

Ever updated your WordPress site only to see the old version staring back at you? Or worse, had a client point out outdated pricing on your business website? We've all been there, and it's beyond...

Informative listing of business directories for enhancing local SEO and visibility.

Blog

By Lumos Marketing
June 5, 2025

Best Business Directories for Small Businesses in 2025: Your Complete Guide to Local Visibility

Running a small business feels like fighting an uphill battle. You're competing against corporate giants with massive marketing budgets while trying to make every pound count. The frustration of having a great product or service...

Vibrant graphic highlighting the critical role of branding in business success.

Blog

By Lumos Marketing
June 4, 2025

The Importance Of Branding In 2025: Why Your Business Can’t Afford to Be Invisible

In 2025, businesses with powerful branding captivate audiences and soar above the competition, while those without it are lost in the noise, struggling to be seen. The pain of watching lesser products outsell yours, the...

Five-step guide to crafting an effective social media strategy for businesses.

Blog

By Lumos Marketing
June 4, 2025

5 Steps to the Perfect Social Media Strategy

The constant pressure to create engaging social media Strategy content while juggling a busy schedule can leave you feeling drained and discouraged. Low likes and stagnant follower growth often make your efforts feel wasted, despite...

Creative illustration of advanced marketing and advertising strategies.

Blog

By Lumos Marketing
June 4, 2025

How Much Do Twitter (X) Ads Cost? A Guide to Budgeting and Maximising ROI

If you're a small business owner or freelancer with a tight marketing budget, the idea of investing in Twitter (X) ads can feel like a high-stakes gamble.The fear of wasting money on ads that...

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